Lesson #9
Always leave your business card in the fishbowl at a restaurant.
You just might win free food.
Take me for example, I placed a card in a tiny bowl at Chipotle and next week my Marketing Department gets free Chipotle because of it! Looks like the new hire is a rockstar.
Amazing! This could be you!
4.10.2009
Color Awareness and Social Commentary
"That color is called Lift-Off Lemon. Woohoo!!"
A very positive and energetic director in our department, outside of the marketing crew, loves picking colored paper for handouts in meetings, posters, and power points. Variety is not always something you should take advantage of. After deciding that the screenshots she is printing needed to be on white paper, she picked a -fun- color for the rest of it. "Oooh! That's a fun yellow. All bright and lemon!"
:facepalm:
The battle of making people aware of appropriate choices of color is never ending. I didn't even open my mouth this time. Since it was something I heard over my cubicle, I was not involved in the process. But how many pages of text would you want to read on neon yellow paper during the course of someone's presentation? If you said none, that's what I thought.
And with the click of a mouse, my blog entry content feels shallow and empty in comparison to the tragic deaths of the 287+ who died in an Italian earthquake several days ago. See CNN's article. I was distracted for about 15 minutes from writing this entry by the news of the mass funeral. Cardinal Tarcisio Bertone presided over the Mass and said the funeral was a "precious moment" to understand the meaning of life and death. "Everything can stop in a second -- projects, plans -- everything finishes. All that remains is love," he said.
I was poised to talk about how in my newest project and the sheer scope of what we aim to accomplish very quickly. The talk of how even the grandest schemes can be halted at any time for any reason made me take a moment and reevaluate my wording.
As my first large undertaking at my new position, there is a lot I have been entrusted with. I have to research, plan and present color and typographical choices for the rebranding of our University's Dining Services. Originally I was going to mainly talk about the difficulties I've had with convincing the other members of the team that my research and training are pointing to the solution. But it seems trivial in light of the earthquake.
And then a Tweet with a link came along about how constant information streams can harm our ability to sense others' feelings and read emotional situations... http://edition.cnn.com/2009/TECH/ptech/04/14/twitter.study/?iref=hpmostpop
This pretty much can explain the disconnect I felt with the process of color selections, judging others' reactions and my relative inablity to sit down and write a blog entry in the middle of the day. Desensitized to the pain and suffering of humanity, we don't take the time to consider things. We just move, move, move. Projects that take place under expedited deadlines are treated in the same manner as a barrage of news stories about murders, deaths and kidnappings. You just keep moving. If you pause to consider good or bad, there is a great deal of value in the thoughts generated. But when is this option awarded? How are we morally growing in the face of streamlined execution?
I succumb to writing about writing and thinking about thinking. An uncharacteristic post leads me to revisit my banter surrounding my challenging project. I'm going to sit back a bit and let some of the reality of the world stew in my brain. I'll get back to art in a little while.
CM
A very positive and energetic director in our department, outside of the marketing crew, loves picking colored paper for handouts in meetings, posters, and power points. Variety is not always something you should take advantage of. After deciding that the screenshots she is printing needed to be on white paper, she picked a -fun- color for the rest of it. "Oooh! That's a fun yellow. All bright and lemon!"
:facepalm:
The battle of making people aware of appropriate choices of color is never ending. I didn't even open my mouth this time. Since it was something I heard over my cubicle, I was not involved in the process. But how many pages of text would you want to read on neon yellow paper during the course of someone's presentation? If you said none, that's what I thought.
And with the click of a mouse, my blog entry content feels shallow and empty in comparison to the tragic deaths of the 287+ who died in an Italian earthquake several days ago. See CNN's article. I was distracted for about 15 minutes from writing this entry by the news of the mass funeral. Cardinal Tarcisio Bertone presided over the Mass and said the funeral was a "precious moment" to understand the meaning of life and death. "Everything can stop in a second -- projects, plans -- everything finishes. All that remains is love," he said.
I was poised to talk about how in my newest project and the sheer scope of what we aim to accomplish very quickly. The talk of how even the grandest schemes can be halted at any time for any reason made me take a moment and reevaluate my wording.
As my first large undertaking at my new position, there is a lot I have been entrusted with. I have to research, plan and present color and typographical choices for the rebranding of our University's Dining Services. Originally I was going to mainly talk about the difficulties I've had with convincing the other members of the team that my research and training are pointing to the solution. But it seems trivial in light of the earthquake.
And then a Tweet with a link came along about how constant information streams can harm our ability to sense others' feelings and read emotional situations... http://edition.cnn.com/2009/TECH/ptech/04/14/twitter.study/?iref=hpmostpop
This pretty much can explain the disconnect I felt with the process of color selections, judging others' reactions and my relative inablity to sit down and write a blog entry in the middle of the day. Desensitized to the pain and suffering of humanity, we don't take the time to consider things. We just move, move, move. Projects that take place under expedited deadlines are treated in the same manner as a barrage of news stories about murders, deaths and kidnappings. You just keep moving. If you pause to consider good or bad, there is a great deal of value in the thoughts generated. But when is this option awarded? How are we morally growing in the face of streamlined execution?
I succumb to writing about writing and thinking about thinking. An uncharacteristic post leads me to revisit my banter surrounding my challenging project. I'm going to sit back a bit and let some of the reality of the world stew in my brain. I'll get back to art in a little while.
CM
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