Our first phase of rebranding is all done, minus a few file saves and pdf distributions.
Ove 15 marks developed for dining concepts, specific kinds of vending locations and an over arching logo for the department!
We're now working on cataloging everywhere we need to place marks. It's dizzyingly complicated. So many individual locations, I don't want to forget any. We have done multiple walk throughs of facilities, tape measure in tow, to plot out what goes where and at what scale.
When we finish applying new singage and identities, this will have been the biggest update the facilities have ever had as a unit. Great feedback already from those who are employed in the facilities! They love the new colors and they feel valued that their employer is investing in their workplace.
Cooperation, creative education and empowerment of my coworkers had gotten us to this point.
Next phase: Application of marks and execution of standards enforcement.
CM
6.26.2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment