Classy, powerful, WICKED!
BEFORE
AFTER
My favorite part is that the new marks are unified across platforms of play. The focus is on HERO not GUITAR, a much stronger connection visually and conceptually. Thank you for understanding that we Activision fans love to rock out on the mic or drums, too! And when you're ready to expand the brand to Marching Band Hero, I know a few folks who would quite their day jobs to help perfect it.
Proud of our AIGA brethren and can't wait to see some photography of the product research. I love how seamless the transition is from old to new marks. Not too risky but definitely a CLEAN UP JOB. Those uneven skinny and fat letters drove me up a wall! This was a killer undertaking and the final marks and logotype family are a natural fit.
"Creating the new brand language included the development of a custom font, Hero Bold, a heavyweight sans serif invested with the spiky attitude of the logotype family." - Pentagram's article (link at the top)
"Today, Activision is working with its packaging designers, as well as in-house teams and other consultants, to create other variations, including those that will be on shelves when Guitar Hero launches today, and when DJ Hero launches at the end of October and Band Hero a week later.
Project Team: Michael Bierut, partner-in-charge; Joe Marianek, designer. Hero font designed by Kai Salmela."
Bravo Michael, Joe and Kai - I extend my gnarly-nailed index finger to yours with lightning shooting out of it. You ROCK!
(Kudos to DesignersCouch blog for catching my eye with the news!)
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