Rebranding the Home of the Indiana Pacers & Fever

It was announced this morning that Conseco Fieldhouse would change its name to Bankers Life Fieldhouse, reflecting the affiliation with the subsidiary of CNO Financial. Seeing as how I now work next door to this NBA/WNBA facility, concert venue, and city land mark, I thought it would be really interesting to peek behind the curtain of the rebranding in progress. My coworker and I hopped over and took some pictures just as some local event graphics shops were installing banners and the light boards and screens were being tested. While the name doesn't roll of the tounge as easily, the graphics are far more sophisticated!

There's an interesting write up in the Indianapolis Business Journal. It includes commentary on the replacement of signage and designations at the field house. The quote CNO as saying they are spending less than $1 million on the swap out. Still a good boom in business for the local sign shops and a reason to seek out goodies on eBay later today.

I'll update with pictures when the workload allows.