Hosted my first meeting

It was a huge success. I sat down with the University that our company (me) was designing new youth marks for. They loved the images I came up with!! Their mark is a kind of dog and I expanded on that by researching how that dog's puppies look and what makes them destinct. I hand sketched a bunch of stuff then I threw myself at Illustrator and fought with the tools until it looked like what I sketched... even 6 years into using the software extensively, it still gets tough sometimes. I also branched out a bit and developed alternative marks including a dog bone with their word mark on it and a dog tag on a collar with just the puppies head.

Life drawing classes would have assisted in preparing me for this project but my basic drawing class eons ago has proved very useful. I met with the Athletic Director, Marketing Director, Licensing Director and Owner of the bookstore to pitch my marks and describe my choices, influences and visions. They were extremely receptive, spewing ideas of how they could use the new ideas I'd thrown out... dog bone chew toys, plush versions of the puppy, dog bowls, young adult/college freshman female apparel along with onesies, bibs and the like. I love it!
I cannot wait to share with them the next revision of the marks.

My only regret was that I did not mount my logos. I think I'm saving that for the final presentation. I printed the different types of marks in storyboard form on separate sheets with titling and project info on them in full color and made packets with my agenda that were easily handled in the casual University commons/union meeting space.
Next time!

So... this is what it feels like to have a good day at work creatively?!

Crunch

Self induced piles of paper work flood in after I foolishly mailed them out to gain signatures from clients. Now I must process them all and send half the stack back to clients... it hurts me to know how many trees I'm killing! Can't wait for paperless.

Logo development hasn't strayed far from sketches in free time as dedicated creative time doesn't exist. It can't be scheduled (yet) and it isn't an obvious priority to the office yet. Still teaching them. I get to present the logos I've worked on to our client and I realized I have no cutting mat or Exacto knives to cut the illustration board that I haven't purchased yet.
That's so funny to me!

Such is life stretching the creative limits of a marketing company.

Next bold step I'm holding out for, telling them our logo sucks and showing them our stationery system needs a revamp!
Tah-tah

Recovery

It's Tuesday. Everything is normal again. Where did yesterday come from and how did I possibly document it?!
I slept like a baby last night.

Paper work, returning emails and working on a youth mark for a school- that's today.
I have to develop a logo using a puppy. Damn you puppies- being all cute and/or sad looking. I have reached an obstacle. I can't make a puppy appear active without it taking over a playful and not tough persona. Can puppies be tough? No matter how I draw the eyes, they either don't fit the body language or look really sad instead of just functioning as eyes.

We needed more illustration classes at Purdue. I may have to resort to an abstract puppy. Ha!
More to come